Lindsay Price @ Tide & Downy Total Care Launch

Procter & Gamble ties laundry to fashion
Fashion mentor Tim Gunn of reality TV's "Project Runway" is among those involved in marketing the new "Total Care" products that P&G says draw on technology from its beauty products to let clothes keep their shape, color and new look longer through repeated washing.

The $60 million marketing campaign for the Tide detergent and Downy fabric softener products includes a tie-in with Ann Taylor Stores Corp.'s Loft unit and ads in such magazines as Elle, Vogue and Cosmopolitan, said spokesman Kash Shaikh.

"We are trying to drive some value — clothes, in simple terms, look good longer," said Alex Tosolini, a vice president for Fabric Care. Source

Comment on this Scandalous entry »

7 Scandalous Comments

Now they are shilling for Laundry Detergent? WOW

Thursday, August 28th, 2008 @ 10:50am
Reply to this Comment

She makes me feel funny in my happy place.

Thursday, August 28th, 2008 @ 2:54pm
Reply to this Comment

There are some very funny posters out here, you for one roasted nuts!

Thursday, August 28th, 2008 @ 2:57pm
Reply to this Comment

i like her face. her cheeks when she smiles

Thursday, August 28th, 2008 @ 4:53pm
Reply to this Comment

idk who is she is, but i likes

Thursday, August 28th, 2008 @ 8:34pm
Reply to this Comment

her parent's are siblings.

Thursday, August 28th, 2008 @ 10:50pm
Reply to this Comment

What the hell? "Tide & Downy Total Care Launch"? These corporations will use ANY stupid excuse to create artificial "events" for celebs to attend and get their fucking pictures taken yet AGAIN.

...and now that that's out of my system, Lindsay Price is a cutie.

Friday, August 29th, 2008 @ 1:43am
Reply to this Comment

Please note: Do not use multiple nicknames & leave annoying, pointless comments that only attack other Bastardly Visitors. Also, blatant racial & sexual slurs for no particular reason will not be condoned. BREAK THE RULES: YOU WILL BE BANNED & appeals via email will not be considered. Before you comment, please be aware that no comments will be edited or deleted. Ever.

Lastly, if you have special scoop (i.e. scandalous photos, bastardly ex-girlfriends & boyfriends you want to expose, etc etc), please do contact us directly. You will remain anonymous!